How Call Accounting Can Justify the Move to VoIP
July 10, 2014
By Susan J. Campbell
TMCnet Contributing Editor
If you’re still using a landline to stay connected to customers, you’re missing an opportunity to streamline communications and reduce the cost of voice connectivity. It’s currently estimated that more than 5 million users will be moving to VoIP in North America, according to an ISI (News - Alert) blog, and with government support many more may follow.
This momentum is getting steam from the Connect America Fund from the FCC, which is now in its second phase to increase financial support for broadband and voice services by 70 percent. Over the next five years, this means spending will reach $9 billion as additional underserved areas gain access to the connectivity they need.
So what does this have to do with call accounting? If you’re using VoIP as your focus for communications, you still need to monitor what’s happening internally. It also means greater demand for the service as providers will extend capabilities to additional subscribers. Revenue will increase and quality of service will maintain pace as the competitive advantage.
With this jump in revenue, service providers will be looking to reinvest cash in developing new features. Likewise, companies putting VoIP in place will have additional communications funds to invest in phones, apps, monitoring and call accounting to ensure they’re getting the biggest bang for their buck.
For its part, the FCC (News - Alert) is taking proactive steps toward ensuring Internet voice services are readily accessible for both business and home users. If you’ve yet to take the jump and leverage the benefits associated with VoIP, it’s likely your competitors are enjoying greater access and therefore, greater market success. This alone makes the migration to VoIP a compelling arguments.
Getting started is one of the challenges, of course. There are a number of options available and providers seem to be coming out of the woodwork in droves. ISI suggests that those still on the fence dive into Unified Collaboration first so they can see the benefits of brining various communications solutions onto a single platform. It not only introduces the concept of streamlined communications, it also allows for the introduction to features not readily available on the legacy system.
Call accounting solutions that include traffic analysis study can lend great value in the process. It’s a great way to build out the Return on Investment (ROI) for making the change and provides an assessment of current voice usage and needs. It helps you to plan for network migration and how to optimize your bandwidth. As a result, you’ll be able to calculate potential savings and make your case for transition.
Edited by Stefania Viscusi