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AI and Analytics Set to Transform Education Sector

March 21, 2017

As someone who graduated from college almost a year ago, I can tell you that technology offerings play a big part in deciding where you want to go to school. Whether prospective students research the technology situation online or in person on campus tours, the fact remains the same: if the technology isn’t up to par, they’ll go somewhere else.

That’s why, according to Frost & Sullivan (News - Alert), the education technology (Edutech) market in Australia is expected to grow significantly in the coming years. According to its most recent analysis, “Australian Edutech Market: Key Trends, Technologies and Opportunities 2016-2022,” the Australian Edutech Market is expected to grow to AUD 1.7 Billion by 2022. The firm believes this growth will be due to increasing student demand for education services and technology innovation, competition amongst institutions and decreasing acquisition costs.

One of the biggest contributors to this growth is the fact the technology helps students feel engaged. It has the ability to make learning interesting, and that’s especially needed during those classes that last anywhere from an hour and a half to three hours. If what Frost & Sullvian predicts comes true, then Big Data and analytics will become a key method of engaging with students to deliver learning content personalization, enhancement of student support services and insights into efficient campus management.

“Predictive analytics will be a key area of future demand as academics and administrators place considerable value on the ability to proactively 'predict' outcomes rather than merely providing descriptive feedback in areas such as student performance and academic risk to enable course design and student support resources,” said Eran Halevi, Industry Analyst, Digital Transformation Practice, Frost & Sullivan Australia & New Zealand.

Artificial intelligence is another big one on Frost & Sullivan’s list of technologies that are set to transform the education sector. Halevi discussed this prediction by saying, “Across the education sector, early adoptions of AI have focused on assisting students with scheduling classes, timetables and administrative tasks. Future applications of AI may focus on highly-customised teaching, advanced research databases and greater predictive applications for student development. We are just beginning to see how the tertiary education sector will embrace cognitive services.”

All in all, there are a lot of changes coming to higher education. Digital technology is already such an important part of our daily lives, so why not incorporate it into colleges? Although I didn’t have AI or Big Data fueling my college experience, I was able to use my smartphone and other devices to access online interactive services and even access lecture courses that I’d missed. So it makes sense that universities are planning on upping their technology offerings in the future.

With the growing popularity of online courses and interactive digital services, it’s important for universities to get on board the technology bandwagon. If they don’t, they’ll be left in the dust by other colleges that offer AI learning experiences and predictive analytics.

If you’d like to learn more about AI and predictive analytics, be sure to check out TMC (News - Alert) and Crossfire Media’s newest conference and expo, Communications 20/20, happening July 18-20 at Caesars Palace in Las Vegas. The event will focus on the next wave of technology and innovations that will transcend the importance of person to person contact, disrupting the future of the entire communications industry. Find out more HERE.

Edited by Maurice Nagle

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