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GDPR May Test Storage, Search Capabilities

August 24, 2018

If you know anything about the General Data Protection Regulation, you probably know that it sets new consumer privacy requirements with which many businesses are grappling to comply. You may also know that one of the most noteworthy parts of this European Union regulation is Article 17’s “right to be forgotten” part.

The idea here is that a customer can demand a company purge its systems of all data related to that individual. And under the GDPR, the organization is expected to comply. If they don’t, they can face steep fines.

But that’s not as easy as it may sound.

Businesses today capture and keep a lot of information about customers. And locating that data, which is often in multiple locations, can be a challenge. So to comply with GDPR businesses need more sophisticated yet easy to use storage and archival search capabilities.

“Personal data protection is a key component to the legislation and one that’s crucial to fully comprehend. The GDPR broadly defines personal data as any information that can directly or indirectly identify a person. The lengthy list of personal data identifiers ranges from a person’s name and address to their workplace and appearance. Essentially, the definition includes any information that would directly identify a specific individual, or information that could indirectly pinpoint a person through a combination of data,” explains Lindsay Boullin, general manager of Swiftpage International. “Much of the information you’ve recorded about individuals in your CRM is likely considered personal under GDPR. With this in mind, it’s critical to keep your CRM’s data secure, and ensure it’s managed in a compliant fashion.”

She goes on to say that the right CRM can simplify the process of complying with GDPR.

Edited by Maurice Nagle