Call Accounting Software Gives Enterprises More Control
June 19, 2012
By Steve Anderson
Contributing TMCnet Writer
Businesses live or die by the quality of their marketing. Making contact with press sources is a vital part of that marketing, as the media provides a great opportunity for businesses to get the word out about new products, new approaches, and when problems emerge, a proactive media presence helps them get solved. But keeping in contact with the media can be a costly endeavor, with telephone call charges, equipment costs, and the kind of traffic used by VoIP—Voice over Internet Protocol—systems to factor in. With the proper call accounting software, however, the costs can be kept to a minimum while the full value of media contact can be realized.
Proper use of call accounting software can provide more than just a black-and-white balance sheet, as well; with call accounting software in place, companies can examine their bills in different situations with an eye toward making changes. For instance, they can study their records under one provider, and compare them to the records with a second provider to see which of the two yields the best value. Further comparisons can be made using whatever time factor the company wishes to use in a bid to find where the best value is.
But beyond the obvious steps of the structure of communications, call accounting software can also fuel growth on other levels of the organization. Since call accounting software can also take records of calls made, businesses can track calls made via CMS—Customer Management Software—to find patterns in the system and create region-specific promotions around the results. If more users are calling from a certain region, the business can step up its efforts in that region. Analyzing the content of those calls, meanwhile, can also lead to ultra-specific advertising geared toward solving perceived problems or playing to strengths as expressed directly by the callers themselves.
The uses for call accounting software are substantially larger than just managing the costs of a business' communications. With the proper analysis behind the calling, a company can make a variety of decisions related to marketing, call center performance, traffic reports and more. Communications systems are merely the facilitation of information transfer, and the proper analysis of that information can lead to conclusions that can save a business from disaster, or propel it to heights of success that it had previously not thought possible. Call management software can help make all this possible.
Check out this video about revenue recovery with call accounting software:
Edited by Juliana Kenny