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Telecom Analytics Will Play Important Role in 2016 Summer Olympic Games

August 08, 2016

The 2016 Summer Olympic Games will be a lot of things: a challenge and opportunity for athletes, exciting viewing for spectators and television watchers and a marketing opportunity for sponsors. It’s also a telecommunications behemoth, with the Olympic organizers expected to feature an infrastructure that will provide lightning-fast voice, Internet and video service for millions of athletes, attendees, spectators, sponsors, business partners, hospitality providers, broadcasters and members of the media. It’s a tall order by any standard.

According to a recent blog post by ISI (News - Alert) Telemanagement Solutions Inc.’s Darlene Jackson, networking giant Cisco has been touting the fact that it has been educating, manufacturing and setting up advanced communication connections all over Brazil for years now in preparation for the Summer Olympic Games. In addition, Microsoft (News - Alert) is providing the cloud services to official Olympic broadcaster NBC to live stream and provide on-demand audiovisuals for this year’s games, which will be viewed by more than 1 million people concurrently. Microsoft also plans to use their search engine, Bing, as a TV/streaming guide that will use an algorithm to predict winners and suggest events to watch.

“For both Cisco (News - Alert) and Microsoft, their respective technologies will play crucial roles in the success of the Rio De Janeiro Summer Games and both companies have invested heavily in enhancing the experience,” wrote Jackson. “From the looks of it, consumption will be at an all-time high and the variety of devices recruited for watching will surpass any prior year.”

Both companies will be challenged to ensure that their infrastructure and software are ready to handle all of the additional consumption: blackouts, poor video quality and interruptions in service would be a disaster for an important global event that happens only once every four years. For its part, Microsoft’s Platform as a Service, Azure Media Services, has built-in redundancy that’s supported by data centers on both coasts of the United States to ensure smooth streaming data delivery.  Jackson notes that with billions tuned in, whether in person or watching at home in real-time or on-demand, the network capacity will have to handle all that demand. Cisco has provided the network and collaboration tools for the Brazilian Olympic Committee (BOC) that will operate as their headquarters during the Games.

But how will technology providers ensure that they’re making the best use of their infrastructure and services to ensure great delivery of content? With analytics.

“For the success of the 2016 Rio Summer Games, Microsoft and Cisco will have to use powerful analytics and reporting to know up-to-the-minute demand and consumption over the network; making the necessary adjustments to ensure communication and collaboration flow is unimpeded,” wrote Jackson.

Telecom analytics can help organizations of all sizes ensure they’re making the best use of their infrastructure and eliminating bottlenecks and redundancy. While most companies will never face as large a challenge as a Summer Olympic Games, redundancy, backup and reliability are critical for organizations of all sizes. 

Edited by Alicia Young

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